Friday, December 7, 2012

Go Viral Like a Corgi on Pinterest! Advice for Artists & Entrepreneurs Alike

Let’s understand this grassroots social networking business world in which we’re living. 

I’m operating from a neighbor-to-neighbor, pay-it-forward mindset as always, but in a new way. 

As an entrepreneur with a gallery of artists to promote, I’m not shy about sharing my mission socially. 

In fact, it’s fair to say I consider it almost a moral issue to support those who can see no other purpose than to bless us with their art. 

Talents utilized as a spiritual mandate, a way of finding one’s place in the world, makes the world a better place.

I might stand on a mountain and blast my message into the valley and create a tiny breeze in the burrow below. 

But if I use a cute puppy, it might go viral on Pinterest! 

Never before has instant, emotional marketing been so effective. 

Instead of playing a video game (boo Angry Birds!), women are using their hunter/gatherer tendencies to sort the world into categories of personal relevance via photo representation.

Women love sharing photos. 

So do many men. 

But most people absolutely abhor advertising. 

We tune out banner ads, block pop up ads, banish spam using high tech filters, and ban spammers from our lives whenever possible! 

But then there’s this amazing Thing we have to buy at Target—we forget where we saw it or who told us about it—but it’s a must have this holiday season! 

Oh. Despite our best effort to avert our eyes, they still find what they want to see.

Here’s a Pin Tip:

Good design, clever words, and a photo of a Corgi puppy will always be worth saving and sharing. 

If you can design a cleverly worded Corgi puppy ad, you’re golden. 

Everyone will love it, love you, and your image will travel the globe in mere hours. 

Some may click, several may remember your brand, and a couple may buy your handiwork. 

The same is true of mermaid art, 
famous quotes, 
and DIY t-shirt scarves. 

(Note: Boho chics like me totally love DIY photos for hand-dying an ombre skirt made out of a vintage crocheted tablecloth.)

So, you’re an artist. Or an entrepreneur. Or both. 

How can you give your art the sparkle that creates the must-have, hunting/gathering response in women? 

We value cuteness, cleverness, and the belief that “we can do it ourselves!” 

If a cat, a caption, and a comment can boost your blog traffic, sales, and SEO, then the art of marketing on Pinterest may be worth an hour or two a week. 

I pin randomly throughout my computer workday. 

I don’t spend my entire day on my computer, but my pins tend to occur during peak Pinterest hours often enough.

Here’s the cat I used to draw in 4th Grade, done up as a long pin tutorial for MS Paint. 

Elementary, my dear Watson! 

Our artists are a lot better at painting than I am… 

Think I’ll stick to the promote!

Swimmingly Yours,

the mermaid

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